In Steve Krug's book, "Don't Make Me Think: A Common Sense Approach to Web Usability," he talks about mindless choices. People like mindless choices so that they can focus on what they really need to rather than what the links mean and if it is going to lead them to the right place. It makes focusing on the subject at hand less stressful. Users want everything to be clear cut and simple.
For example, when looking at a news website, they have different categories of news which are clear and you know exactly what types of news stories are going to be in that section. If you are looking for a story on the baseball game last night, you certainly would know to go to the sports section rather than the political section.
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