The Core Creative Concept: For the Brickhouse Pizzeria website, we want to evoke a hip and trendy vibe. We are going to incorporate the illustrious chalkboard that is used to display the weekly specials, because the customers are very familiar with that element. We are also going to use many big pictures to not only entice the viewer, but to accentuate the originality and quality of the food.
The Over-All Look and Feel: For the Brickhouse Pizzeria website, we want to evoke a hip and trendy vibe. We are going to incorporate the illustrious chalkboard that is used to display the weekly specials, because the customers are very familiar with that element. We are also going to use many big pictures to not only entice the viewer, but to accentuate the originality and quality of the food.
Purpose and Objectives: For the Brickhouse Pizzeria website, we want to evoke a hip and trendy vibe. We are going to incorporate the illustrious chalkboard that is used to display the weekly specials, because the customers are very familiar with that element. We are also going to use many big pictures to not only entice the viewer, but to accentuate the originality and quality of the food.
Information Architecture: We will clearly divide the website using the navigation bar with a section for home, weekly specials, menus, catering, reviews, and contact information. The navigation bar will be located below the main content, with secondary navigation when needed. For example, on the menu page there will be another form of navigation to choose which menu the user would like to peruse. We will be using a template through Wix.com which gives us the ability to drastically customize the layout and architecture of our site.
Audience: The audience includes anyone from families to businessmen and women. Because the restaurant is located fourteen hundred feet from the water, many boaters who dock there come in and grab a bite to eat. The site is really aimed towards anyone who appreciates delicious and unique gourmet food!
Design and Visual Hierarcy: The typeface we will be using for the menu is a sans serif called Tuffy. We wanted to use this because it is more of a display typeface than a body-text typeface. For the body typeface we will use another sans serif font called Lucida Sans.
Schedule for Implementation:
November 16th: The brief, site map, wireframes, and mockup presentations will all be completed.
November 30th: The preliminary composition of the website.
December 14th: The website will complete and ready for publishing.
Inspiration:
Template:
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