2. The images in the chapter about how we really use the web that show the eye path of a user.
3. Designing for scanning.
4. Making labeling clear and concise.
5. Omitting needless words on the web.
6. Clear Navigation - having it stay relatively the same on each page so that is not confusing to the user.
7. The Trunk Test - is there a title and section for everything that is important on the page.
8. How using taglines and blurbs can make it easier to get the message across.
9. The Usability Test - you always need to test out your site because it is always going to have a clear message to you because you made it.
10. Don't Make Me Think - make everything user friendly.
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