The Core Creative Concept: Simple and clean design that reflects Tracy's work in the medical field. It will have navigation that will lead to learning more about what Tracy does, who she is, and how to contact her. Also the option of viewing images and videos will also be available throughout the website in order to really draw in users.
The Overall Look & Feel: The website will be casual, calm and inviting. It's sleek design will represent the work that Tracy does. The color scheme will be filled with cool colors such as blues, whites, teals, and beiges.
Purpose & Objectives: The purpose of this website is to give Tracy Van Oss a hub that encompasses all of her work into one place where she could direct her clients to.
Information Architecture: The website will contain a header that will have Tracy Van Oss in an interesting and appropriate type face, as well as her company name but in a smaller font size. Under the header will be a horizontal navigation bar that will have links to Home, About us, Bio, Events, Classic Care, Child Safety, Home Modification, Aging in Place, & OT in the Community. Although we are placing Tracy's contact information in the footer of the website, and her About Us page briefly, it may be important to also have a Contact Us page just incase a user is visiting the website specifically to find out contact information. If a user is coming to the page to do this, it's important that they don't have to navigate through all of the different pages to find this information. Having a Contact Us page will make it clear to the user where to click to receive the information they came to the site for. The website will be media heavy in order to draw in users. Lastly there will be three pages in the site (Ot in the Community, Aging in Place, and Child Safety) that will contain external links leading to outside websites.
Audience: The audience for Tracy's website will vary according to page. Aging in place will be geared toward the elderly or people who are concerned with the elderly (children of the elderly or grandchild of the elderly) who are looking for a solution that will help allow them to remain in the same house safely. Child safety will be geared towards parents or guardians who want to keep their children safe from ever day hazards. Home modification will be geared toward either the elderly, people with disabilities, or parents/guardians with children trying to make their home safe.
Design Visuals & Hierarchy: The typography used for the site will be a simple sans serif web-safe font, possibly verdana. The navigation will be in horizontal form which will have Tracy's name in a large font with her company name underneath in a smaller font.
Schedule for implementation:
October 5th - Design brief and high fidelity wire frames
October 12th - Sitemap & mockup presentations
December 7th - Completed website
Inspirational website: http://www.nobelbiocare.com/en/home/default.aspx
inspiration for navigation
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